Posts Tagged "competition"

The Customer Is Always Right, Right? Wrong…

So, let’s get this straight. You’ve told your employees that no matter what the customer does, no matter how rude, unreasonable and petty they might be, that they are to treat that customer as through they’re the best one you have? You’ve sent a clear signal to your staff that under no circumstances is your loyalty and concern with them – your faithful and diligent employees – but that you only care about the customer

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Your Customers Are Looking Online For You…But Who Will They Find?

The digital age is in full swing, but many small business owners still don’t “get it” Most small businesses still don’t have a website. Usually it’s the perceived cost of registering a domain name, setting up hosting, developing the website and then maintaining it that keeps them from taking advantage of the most powerful marketing medium ever invented. What they don’t know is how inexpensive it really is, and more importantly — what NOT making

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Really, It DOESN’T Matter…

Do you know who your biggest competitor is? Do you know who is stealing your prospects’ attention and keeping them from buying your products or services? You might be surprised to learn that your biggest competitor isn’t the larger business down the street or around the corner.  It’s not the big box store or the mom-and-pop shop, and it’s not anyone on the internet. If you guessed any of these, they are certainly your competitors…but

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Nobody Wins a Price War

Price wars are the nuclear option of the marketplace:  Nobody wins. When two companies are hell-bent on hacking away at each other through discounts and markdowns, one usually lands in bankruptcy while the survivor limps into an uncertain future. It’s almost always just a race to the bottom.  Nonetheless, there are certain scenarios that could make it easier for your business to survive a price war. Your best bet is to avoid price wars altogether,

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How to Effectively Kick-Start New Business Ventures

Helpful advice for those stuck in the ‘procrastination loop’: “Should I start a new business, or not?”   Some soar.   Many more crash.  Others merely survive.  The economy and competition have been a challenge for many small business owners.   So why in the world would anyone want to start a newbusiness in a rough economic climate? Simple. By implementing significantly more strategic plans and processes you can easily carve away market share from even the

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Three Things Customers Are Not Telling You…

Customers lie. They do it all the time. They don’t do it to hurt your feelings, rather they do it to protect your feelings and avoid confrontation with you. Have you ever thought all was well with a client, and even asked them how things were going and had them tell you “great”…and then, without any reason or warning, they were gone? That customer didn’t tell you there was a problem, but there were warning

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What Is The Plan If You Do Not Show Up For Work Tomorrow?

Think about the last time you were unexpectedly out of the office for the day. No matter the reason, you weren’t there and one of two things happened: Either your mobile phone rang all day long with issues at the office, or it didn’t ring at all, leaving you to wonder what the heck (if anything) was going on. In either case it was a huge headache for you, in addition to whatever it was

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